Othaim Markets

Context

Othaim Markets needed a content-driven storefront that could take retail traffic and let marketing change pages without a deploy.

Problem

Marketing wanted to publish from the CMS. The storefront still had to stay fast when traffic spiked.

Constraints

• —Headless CMS content model complexity
• —GraphQL query performance at scale
• —Production stability during peak traffic

My contribution

• →Developed frontend features using Next.js and GraphQL
• →Integrated Contentful CMS for dynamic content rendering
• →Optimized UI performance for high-traffic usage patterns

Solution

Next.js App Router frontend with GraphQL API layer and Contentful as the content source of truth for merchandising and marketing teams.

Results

• ✓Enabled non-technical teams to publish content without engineering bottlenecks
• ✓Improved frontend performance for high-traffic retail scenarios
• ✓Maintained production stability through iterative optimization

Stack