Othaim Markets

Context

Othaim needed a content-driven storefront so merchandising could change pages without a deploy, while the Next.js app absorbed retail traffic.

Problem

CMS publish speed and storefront performance were in tension — marketing wanted independence, engineering needed a stable GraphQL layer.

• —Headless content model complexity
• —GraphQL query cost on catalog and landing pages
• —Stability during traffic spikes

What I worked on

• →Built Next.js and GraphQL storefront features
• →Integrated Contentful as the merchandising source of truth
• →Tuned rendering and queries for busy retail pages

Architecture & approach

Next.js App Router frontend, GraphQL against Contentful, with query and UI work aimed at publish-without-deploy and acceptable load times.

Outcome

• ✓Non-engineers can publish storefront content without a release
• ✓Storefront performance held up under iterative optimization
• ✓Production remained stable through those changes

Stack